SI Review - Use Your Web Site To Drive Your Business

Use Your Web Site To Drive Your Business

by Julie McCoy
February 2011

Instant Technology, based in Chicago, is revamping its Web site this year with the primary focus being on increasing search engine optimization, or SEO. “We are exploring enhancements to our Web site to make it more SEO friendly,” explains Katie Prizy, social media strategist. “After thorough research, we realized that the majority of our visitors come to the Web site intentionally instead of being directed to it by a search engine. Although we are pleased that our current clients and consultants are finding the site useful and are frequently visiting it, we want to attract new business as well.”

The company found great success in a 2009 social media initiative. Subsequently, making its Web site more SEO-friendly is a marketing priority for 2011, Prizy concludes.